Bloggers and Tweeters Are Devouring my Brand

Brand Management in the Social Media Jungle

LizardBoy12 just posted your logo upside down in his latest blog post.  With 20 thousand hits a day, he is arguably a voice for your brand.

How can you manage your brand in the insane world of social media? Is it worth even trying? Some companies have shied away from the social media arena while others have embraced it and swear it has created numerous opportunities for them to create brand awareness and communities of brand loyalists.

At this brand forum, we’ll explore both the opportunities and pitfalls in managing a brand through social media. Social media experts from (leading companies) will share techniques for optimizing the power of social media to raise brand awareness and loyalty. We’ll also address the challenges of controlling brand messages in the social media world.

Join us for a morning of short presentations followed by a panel discussion with social media experts from leading corporations, including: Jeanette Gibson, director, new media, Cisco Systems, Garnor Morantes, manager of Community Input Programs at Ebay, Joel Postman, social media consultant and author of SocialCorp, Jaap Tuinman, director of Social, Community, Online Marketing at Electronic Arts(Games label). Larry Vincent, Group Director, Strategy at Siegel and Gale. 

We'll also have a presentation by Steve Farnsworth, Chief Digital Strategist for Jolt Social Media, on how to build a social media brand tracking dashboard with free resources.

Continental breakfast will be provided.