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Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT)
Bloggers and Tweeters Are Devouring my Brand
Brand Management in the Social Media Jungle
LizardBoy12 just posted your logo upside down in his latest blog post. With 20 thousand hits a day, he is arguably a voice for your brand.
How can you manage your brand in the insane world of social media? Is it worth even trying? Some companies have shied away from the social media arena while others have embraced it and swear it has created numerous opportunities for them to create brand awareness and communities of brand loyalists.
At this brand forum, we’ll explore both the opportunities and pitfalls in managing a brand through social media. Social media experts from (leading companies) will share techniques for optimizing the power of social media to raise brand awareness and loyalty. We’ll also address the challenges of controlling brand messages in the social media world.
Join us for a morning of short presentations followed by a panel discussion with social media experts from leading corporations, including: Jeanette Gibson, director, new media, Cisco Systems, Garnor Morantes, manager of Community Input Programs at Ebay, Joel Postman, social media consultant and author of SocialCorp, Jaap Tuinman, director of Social, Community, Online Marketing at Electronic Arts(Games label). Larry Vincent, Group Director, Strategy at Siegel and Gale.
We'll also have a presentation by Steve Farnsworth, Chief Digital Strategist for Jolt Social Media, on how to build a social media brand tracking dashboard with free resources.
Continental breakfast will be provided.
Since 2000, the Silicon Valley Brand Forum has been providing the opportunity to brand professionals to share challenges, trends and opportunities in brand management. We are the only Bay Area organization dedicated exclusively to brand management. Our members come from the client side, agency side, and academic side of branding. We are committed to keeping brand professionals throughout the Bay Area educated and connected.
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